About

"What is it you do to train that is comparable to a pianist practicing scales?"

Tyler Cowen posed the above question on Marginal Revolution in 2019. REPS is part of my answer. It's a place where I have fun with ideas about product management, design, and human nature—where I get my intellectual reps in.

About Me

I'm a product manager and designer, currently Chief Product Officer at CrossFit. Before CrossFit, I was Senior Director of Product at Under Armour, where I led the MapMyRun team, managing 30 including product management, user experience design, product analytics, customer support, and exercise science. Between UA and CrossFit, I worked with a stealth startup on a new product in the productivity space.

In my time at MapMyRun, we created and scaled the software experience for Under Armour's Connected Footwear, growing the product from 0 to $180M in annual revenue. We took the product's NPS from 0 to 54 in two years, through a relentless focus on ease of use and the development of a personalized coaching system to help runners improve their form.