About

"What is it you do to train that is comparable to a pianist practicing scales?"

Tyler Cowen posed the above question on Marginal Revolution in 2019. REPS is part of my answer. This blog is about my work as a product manager and product designer, but it covers more than just work. It's a place where I have fun with ideas—where I get my intellectual reps in.

It's where I put my intuitions to the test by working them out in public. In his fantastic book, "How to Take Smart Notes," Sönke Ahrens wrote that

The most important advantage of writing is that it helps us to confront ourselves when we do not understand something as well as we would like to believe.

About Me

I'm a product manager and designer, currently Chief Product Officer at CrossFit. Before CrossFit, I was Senior Director of Product at Under Armour, where I led the MapMyRun team, managing 30 including product management, user experience design, product analytics, customer support, and exercise science. Between UA and CrossFit, I worked with a stealth startup on a new product in the productivity space.

In my time at MapMyRun, we created and scaled the software experience for Under Armour's Connected Footwear, growing the product from 0 to $180M in annual revenue. We took the product's NPS from 0 to 54 in two years, through a relentless focus on ease of use and the development of a personalized coaching system to help runners improve their form.